Communication industry is the world where creativity is praised and desired. The world where new ideas and innovations are required. The world where all efforts are being put to kill 'boredom'.
To be creative is to create something new or to improve current ideas. Therefore, a good understanding of rules in every single aspects of human life, art, culture and business are required. At Imago, we believe that by understanding all those rules, it is possible to be creative.
Supported by idealist practitioners, we develop the curriculum to suite the industry needs. By understanding the market dynamic, driven by globalization, we believe society evolve at a high pace.
“How Asian Ad Agencies Are Reinventing Themselves”
An article by Roger Pe
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